Having a well-maintained website is a powerful marketing tool. It not only helps you gain a competitive advantage but also improves your business reputation, authority, and brand recognition. On average, website owners generate more leads, make more sales, offer personalized customer service.
Despite all the benefits, developing a website is time-consuming, requires technical knowledge, and involves an extensive list of marketing tasks to attract the attention of search engines.
YouTube, on the other hand, is the second largest search engine and gets over 1 billion unique visitors each month. Having a YouTube channel and engaging content significantly improves your brand's visibility and name recognition. The marketing activities are not that intensive, as compared to having a custom website, but still requires a lot of work.
In this tutorial, we will use a hybrid approach and build a website dedicated to displaying a YouTube channel in WordPress.
Having a YouTube channel in WordPress, we aim to benefit from the best of both approaches while trying to avoid the disadvantages of each approach. Below are some of our objectives:
To be able to follow this tutorial, you must have:
To create a WordPress site displaying your YouTube Channel, you should complete the tasks below. Please refer to the linked pages or the images attached to see the step by step instructions: